Results
MOBIpreneur is developing a range of innovative learning tools and resources to enhance entrepreneurial skills and digital literacy. Results of the project will be freely accessible and designed for entrepreneurs, educators, and training providers.
01
ENTREPRENEURIAL NEEDS ANALYSIS & RESEARCH REPORT
The MOBIpreneur Entrepreneurial Needs Analysis & Research Report provides a comprehensive assessment of the challenges, skill gaps, and digital learning preferences of small business owners, particularly those in rural and underserved communities across Europe. This research is essential for developing mobile-first educational tools that effectively address the needs of modern entrepreneurs.
02
ENTREPRENEURIAL MICRO-LEARNING COURSE
A WhatsApp-based learning program covering five essential business topics:
✔ Business Planning & Strategy – Foundations for growth and sustainability.
✔ Financial Management – Budgeting, pricing, and cash flow management.
✔ Marketing, Sales and CRM – Marketing Fundamentals, Digital
Marketing Strategies, Sales Techniques and Strategies, Leveraging CRM.
✔Human Resources – Building a Strong Team, Onboarding and Employee Development, Performance Management and Motivation,
Compensation and Benefits.
✔ Technology & Innovation – Digital tools for scaling a business, innovation for business development.
📱 Delivered in micro-learning format with AI chatbot support, interactive exercises, and quizzes.
03
ENTREPRENEURIAL MENTORING PROGRAM METHODOLOGY
A localized mentorship framework connecting entrepreneurs with experienced business mentors. This includes structure, procedures, and processes for:
✔ One-on-one mentoring sessions (online & in-person).
✔ Community-building events in each partner country.
✔ Networking opportunities for SME owners and startups.
04
TRAINERS’ GUIDE AND BEST PRACTICES MANUAL
A resource for adult educators and trainers on how to implement WhatsApp-based micro-learning. The guide includes:
✔ Best practices for mobile-first business education.
✔ Strategies for engaging adult learners in digital environments.
✔ Templates and ready-to-use training materials.
